Do a Google Search
One way to get an idea of what your target market looks like is to see what other researchers have uncovered. Simply run a Google search for your target audience followed by the word “demographics” (e.g., “dog owner demographics”). Then focus on data from reputable organizations such as the government, academic journals, and reputable research firms (like Pew).
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Visit Online Communities
A good way to get inside your prospects’ heads is to “eavesdrop” on them online. You can find out what topics they talk about repeatedly, what topics are “hot” right now, what their problems are, and what sort of jargon they use.
To find online communities, search for your niche keywords (such as “dog training” or “gardening”) followed by words such as:
- Forum
- Discussion
- Group
- Blog (where comments are turned on).
You can also search Facebook to find niche-relevant discussion groups.
Talk to Your Prospects Offline
The more you understand your prospects, the better able you’ll be to write content that really resonates with them. That’s why you’ll want to spend time talking to your prospects offline. For example, if you’re targeting people who want to lose weight, then spend time at the gym talking to members of your target market to learn more about what motivates them, what frustrates them, etc.
Become a Part of Your Market
Another way to better understand your market is to do exactly what they do. For example, if you’re targeting hydroponic gardeners, then you need to set up your own hydroponic garden. Not only does this help you create content from a position of authority, but it also gives you a better sense of the market’s problems, concerns and joys. End result? It’s easier for you to create content that resonates with your audience, which in turn leads to higher conversions.
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Answer These Questions About Your Market
Once you’ve done your research, then you need to create a profile of your ideal prospect/customer. You can create this profile by answering the following questions:
- How old is your prospect?
- What is their gender?
- Where do they live?
- What is their marital status?
- Do they have children?
- What education level have they achieved?
- What sort of career/job do they have?
- What are their hobbies?
- How much money do they make?
- How much money do they spend in the niche?
- What do they read? (Especially niche-relevant information.)
- What are their problems?
- Why haven’t current solutions been able to solve their problems?
- What motivates them?
- What else do you know about your ideal prospect? List everything that applies.
Now the next major factor that goes into boosting your conversions…
Keep Reading: Keep These Copywriting Tips In Mind
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