Adjust to Your Member’s Needs
In order to keep making profits, you need to adjust to your members’ changing needs and expectations. For example, your niche landscape may change fast, and your member content needs to stay on top of these updates.
Tip: Check in with your members regularly to gather feedback. Find out if you’re meeting their expectations, and what recommendations they have for making the site even more valuable to them.
RECOMMENDED! Click Here To… CREATE YOUR OWN PRODUCTS
Create a Quick-Start Guide
As your site grows, it can be a little overwhelming for new members to log in and see the vast resources available to them. That’s why you’ll want to create a quick-start guide, which gives people a step-by-step guide to getting the most out of the site and getting a jump start on the niche process or goals. Be sure your quick-start guide includes quick wins (information your members can put to use immediately and see good results).
3 Ways to Ask for Testimonials
Testimonials from satisfied members can help you convert other prospects to paying members. To that end, here are three ways to ask for testimonials:
- Insert a request inside your membership site.
- Put a request at the end of each email you send. Occasionally, send out an email for the specific purpose of gathering testimonials.
- Make a personal request, such as asking webinar attendees to submit a testimonial.
Be sure to make it easy for people to send you their testimonials, such as by linking to an online form or providing an email address.
Create a Member Case Study
Another way to provide proof and boost conversions is by sharing case studies. As a bonus, this strategy also cements loyalty among the subjects of your case study. Follow these tips:
- Solicit case study subjects regularly. Post in the member area of group, email your members about it, and mention it inside your membership materials.
- Screen potential candidates. Be sure to pick someone who’s likely to follow-through, as well as someone whose profile closely matches your ideal customer (as this will help prospects relate to him or her).
- Showcase successful case studies. Post them on your blog, share them on social media, email them to your list, and ask your affiliates and marketing partners to distribute them.
Next…
Make it Easy for People to Upgrade or Downgrade
If you have multiple levels in your membership site, then ideally members should be able upgrade or downgrade their memberships themselves (without any manual intervention from you). In particular, people who are thinking about cancelling a higher level of membership should be encouraged to downgrade their membership (rather than canceling).
How to Test Pricing to Boost Sales
You’ll need to do some price testing in order to find your pricing sweet spot (the price with the most profits, which is best conversions and fewest refunds). Here’s what to test:
- Test the big price. For example, you can test prices such as $10, 17, and $27.
- Test smaller increments. For example, if you’re charging around $19, then test $18.99, $19, $19.97 and $19.99.
Be sure to use a good split-testing tool (like SplitTestMonkey.com or the tool of your choosing).
Next…
RECOMMENDED! Click Here To… GET FREE TRAFFIC
Check Your Traffic Logs
This will give you insight into how people are using your site. You can use this information along with user feedback to improve your site.
For example, if you notice that members are using the search function or even your help desk a lot in order to find specific pieces of information, that’s a signal that your site needs to be better organized and more user-friendly.
Keep Reading: How To Increase Member Retention In The Membership Site: Characteristics Of An Effective Onboarding Sequence
Previous: Issues That Will Boost Your Membership Site Profits: Examples of Upsells
Or… Click Here To Get Our #1 Recommendation To Start Earning Today.