10 Different Types of Products to Offer as a Lead Magnet
Most people who land on your sales letter for the first time won’t purchase a membership. That’s why you’ll want to get them on your mailing list first, which you can do by dangling an enticing lead magnet. Here are different types of lead magnets you can offer:
- Ebook/report.
- Video.
- Audio.
- App/software/plugin.
- Template.
- Checklist.
- Cheat sheet.
- Templates.
- Swipes.
- Gear lists.
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5 Lead Magnet Titling Templates that Get Attention
A lead magnet with a good title gets attention and persuades people to join your list. (Bad titles get ignored and get people clicking the back button.) With that in mind, check out these five templates:
- The Secrets of [Getting a Good Result].
- The Step-by-Step Guide to [Getting a Good Result].
- The Quick and Easy Way to [Get a Good Result].
- How to [Get a Good Result] – Even If [You Enter the Process Without any Prerequisites]. (E.G., “How to Lose Weight Fast – Even if You Have a Slow-As-Snails Metabolism.”)
- The Super Simple Way to [Get a Great Result].
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7 Characteristics of a Good Lead Magnet
Before you launch your next lead magnet, use this mini checklist to ensure you’re creating an effective product:
- Is this a product your audience really wants?
- Does it have a compelling title?
- Does it have a professional, attractive and compelling ecover graphic?
- Does the lead magnet provide a useful yet incomplete solution?
- Does the lead magnet naturally lead to your paid offer?
- Is the interior professionally designed/laid out?
- Is it a digital product that’s easy to distribute?
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The Effective Lead-Page Checklist
Creating an effective lead magnet is essential, and so is crafting an effective lead page that persuades people to exchange their email address for your free product. Use this checklist before you publish your lead page:
- Does the page look attractive and professional?
- Does the page include an attention-getting, benefit-driven headline?
- Does the page include a set of benefit statements that get prospects excited about the offer?
- Does the page include a strong call to action that tells people how to claim the offer and why they should do it right now?
- Do the web page colors match your branding?
- Does the opt-in form work properly?
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The Effective Sales-Page Checklist
Your membership site’s sales page can make or break your conversion rate. That’s why you want to make sure you run through this sales page checklist:
- Does the page look professional and attractive?
- Does it include a compelling headline?
- Does it include a benefit-driven subheadline?
- Does the opener draw people into the letter and engage their emotions?
- Does the page introduce your membership site as the solution to a pressing problem?
- Does the page include a bulleted list of benefits people will enjoy once they join your site?
- Does the page raise and handle objections?
- Does the page include a guarantee?
- Does the page include proof such as testimonials, case studies or screenshots?
- Does the page include a strong call to action (preferably with a sense of urgency)?
- Does the payment button work?
- Does the page include a postscript that reiterates a main benefit or introduces a new one?
- Does the page include professional, eye-catching graphics?
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Keep Reading: How To Presell And Persuade Your Audience: Tips And Trick For Crafting Stronger Sales Copy
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