3 Tips and Trick for Crafting Stronger Sales Copy
Whether you’re creating a lead page or a sales page, you need to be sure it’s effective and compelling. Check out these five tips and tricks…
- Build credibility. Your readers are wondering, “Why should I listen to you?” Your sales page needs to answer that question.
- Focus on the reader (not yourself). A quick way to check that you’re focusing on your reader is to ensure you’re using plenty of “you” phrases, and very few phrases with words like “I” and “me.”
- Use trigger words. These words tend to almost always get attention. The list includes: you, powerful, effective, amazing, secrets, new, quick, easy, how to, guaranteed, free, proven, surprising, startling and now.
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Here’s the next best practice…
How to Make Sure Your Autoresponder Series Works in the Long Term
If you set up an autoresponder to presell prospects on your membership site, you’ll want these emails to work for you over the long-term. Here’s the secret: they need to be evergreen. This means that you don’t share any information that could date the content.
For example:
- Don’t refer to any seasons.
- Don’t refer to any dates (months, years, etc.).
- Don’t reference current news events (at least not in a way that makes it sound like they just happened).
- Don’t refer to anything as “new” (e.g., “this new product”).
- Do share time-tested information that’s relevant today and will be relevant a year from now.
Next…
The Preselling Email Template
Use this template to generate sales for your list…
Subject line: You’re not going to believe this…
Hi [Name],
If you’ve ever tried to [achieve some goal], then you know how hard it is to [get a good result].
But here’s the thing…
The reason it’s so hard is because [list reason why it’s so hard].
Makes sense, right?
Because [explain/elaborate on what makes it difficult for most people to achieve goal].
And that’s why you’re going to love being a member of [Membership Site]…
You see, [explain how the membership site overcomes the factor that makes it difficult for most people to achieve the goal].
End result? You [get the desired result].
But don’t take my word for it. See for yourself by clicking here now:
[link to sales page]
[sign off]
P.S. I didn’t think it was possible to [get a good result] either. Now I’m a believer – and you will be too, once you take a look at this:
[link to sales page]
The Perfect Preselling Email Series
If you send out one email about your membership site, you’ll get a few sales. But if you really want to get a lot of sales, then you need to presell prospects with an email series. I suggest you send out a series of three emails that focus on these three points:
- Gain. Here’s where you focus on the benefits of your membership site.
- Logic. This is where you appeal to logic, such as by sharing a case study showcasing a member’s success.
- Fear. This is where you appeal to emotion, such as by offering a coupon code with a quickly approaching expiration date.
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Here’s the next idea…
How to Increase Your Conversion Rate
Your prospects are going to have reasons why they shouldn’t buy memberships into your site. These are called objections, and your sales materials need to raise and then handle these objections.
Common objections include:
- It’s too expensive.
- It’s too cheap (must be junk).
- I don’t have time.
- It won’t work for me.
- I don’t believe this sales letter.
For example, you can counter “it won’t work for me” by offering a guarantee and offering social proof (such as testimonials). Which brings us to the next point…
Keep Reading: How To Presell And Persuade Your Audience: The Right Way To Use Testimonials
Previous: How To Presell And Persuade Your Audience: Different Types Of Products To Offer As a Lead Magnet
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