7 Pieces of Rebrandable Content to Distribute to Affiliates
If you’re setting up an affiliate program, then you can help your affiliates presell memberships and boost conversions by offering them rebrandable content to distribute. This content includes:
- Reports.
- Email series to upload to an autoresponder.
- Solo emails.
- Blog articles.
- Social media content (e.g., infographics, memes, tips, etc.).
- Graphical advertisements (such as banners and other ads).
- Videos.
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You can also ask your affiliates what rebrandable content they need, and then provide it for them.
3 Best Practices for Creating Effective Case Studies
One really powerful way to presell your prospects is by offering proof that the content inside your membership site will provide good results. And one way to offer this proof is in the form of a case study, which you can post to your blog, send to your mailing list, and give to your affiliates to distribute.
Keep these tips in mind as you create your case study:
- Choose a subject that’s part of your target market. The more closely aligned the subject is to your ideal customer, the more the case study will appeal to your audience.
- Provide lots of data. Whenever possible, provide as much “before” and “after” data as you can. For example, if you’re doing a weight-loss case study, then offer numbers such as weight, hip measurements, chest measurements, upper arm measurements and thigh measurements. Obviously, you should take before and after photos as well.
- Consider doing it live. For example, if you’re doing a six-week weight loss case study, then you can release an installment every week with the latest data and observations.
Next…
4 Tips for Building Your Authority in the Niche
People like to do business with those they know, like and trust, which is why I’ve suggested that you build a mailing list or use other platforms (such a blog or social media channel) to build relationships. These platforms also help you build authority/expertise in the niche. Here are four tips for building this authority:
- Blanket your niche with content. If your prospects see your name and content pop up every time they’re looking for a solution to their problem, they’re going to start seeing you as an authority in the niche.
- Provide proof. Your prospects want to believe you, but they’re skeptical because they’ve been burned before. That’s why you’ll want to offer proof such as case studies to show that your solutions really work.
- Offer something unique. You need to offer fresh tips, pioneer new ways of doing things, and otherwise provide information people can’t find anywhere else. Authorities are the leaders in the niche who provide new information (everyone else is a follower who provides nothing new).
- Get interviewed. When others interview you, then you’re instantly seen as an expert in the niche.
Here’s the next idea…
How to Use Webinars to Presell Your Membership Site
A webinar is a great way to presell your membership site, because it gives you a chance to showcase your expertise. Check out these tips for making the most of your presentation:
- Put together a nice presentation. This includes a professional slide deck (if it’s a slide presentation). If you’re aiming the camera at you, then be sure to sit somewhere with a simple background.
- Practice your presentation. This includes practicing with the webinar controls as well as practicing your actual presentation. Just don’t script every word, otherwise you’ll come off sounding stilted and robotic.
- Presell at the end. Use your presentation to build credibility and share really good information, and then pitch your membership site at the end of the webinar.
Next…
3 Call to Action Templates for Presell Materials
Whether you’re preselling using articles, lead magnets, webinars or anything else, your content needs to include a call to action. You can craft your call to action using one of these templates:
- If you want [to get a really good result], then you need to join other savvy [type of niche people] inside the membership site that has everyone talking. Find out what has everyone so excited by clicking here now…
- The very best way to [get a good result] is by [taking some specific action]. And that’s exactly what you’ll find out how to do when you join [Membership Site Name] now! Click here to get started…
- Want [better results]? Then you need to learn the truth about [topic]. Find out more by clicking here now…
Here’s the next idea…
Six JVs That Raise Your Niche Authority
One way to elevate your status and authority in your niche is to align yourself with other people who’ve already established their authority. When your name becomes associated with these other experts, you get to borrow their credibility.
Here are six joint ventures (JVs) you can do with others to boost your niche authority:
- Co-host a webinar together.
- Create lead magnets together.
- Invite an expert to contribute a product to your membership site.
- Guest blog on the expert’s blog (especially if they don’t accept very many guest authors).
- Co-write a blog article and post it on your both your blog and the JV partner’s blog.
- Create a video together and post it on social media.
Next…
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A Simple Writing Tip for Boosting Conversions
As you’ve seen above, building authority in your niche can help you presell your membership site. Which brings us to this tip: a simple way to boost conversions in all your presell materials is by writing with authority and confidence.
Because here’s the thing…
No one wants to follow someone who’s unsure of himself. That’s why your writing should reflect your confidence in your information. Don’t use weak phrasing such as, “This [tip] might [produce a result” or “[doing this thing] would probably be a good idea.”
Instead, write confidently. E.G., “This [tip] has worked for hundreds of my clients, and it will work for you too.”
Now the next component…
Keep Reading: Issues That Will Boost Your Membership Site Profits: Pricing Mistakes To Avoid
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