How To Produce Content For Your Membership Site: Questions To Ask Yourself

Three Questions to Ask Yourself

Are you going to do everything yourself or outsource some (or even all) of the tasks needed to set up your site? Ask yourself these three questions:

  • Which tasks do you hate? These are the ones you tend to procrastinate on (and that means it’s better to outsource them).
  • Which tasks do you do really well? These are the tasks you’ll likely complete yourself.
  • Which tasks are low-value tasks (meaning the return on investment of time is low for you)?  These are the tasks to outsource.

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Three Productivity Tips for DIYers

If you plan on creating your membership site content yourself, then check out these three tips for getting more done in less time:

  • Block out distractions. Figure out what distracts you the most, and then block it. For example, if you keep checking your phone, then put your phone in another room.
  • Set a timer 20 minutes. The idea here is to challenge yourself to get as much done as possible in the 20 minutes. Once the timer goes off, rest for a few minutes.  Then re-set the timer and again challenge yourself.
  • Group similar tasks together.  Multitasking doesn’t work. Focus on one task at a time, and group similar tasks together to boost productivity.

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How to Stick to Your Production Calendar

The key to sticking to your production calendar is to be sure you create daily and weekly goals and to-do lists. That way, you’ll know immediately (in one day) if you’re off track. If you only create monthly goals, then you won’t know just how far off track you are until the month is nearly over.

9 Ways to Find Freelancers

If you plan on outsourcing all or part of your membership site content-creation and other tasks, then the first step is to cast a wide net to find as many potential candidates as possible. Here’s how:

  • Post on a freelancing site such as upwork.com, fiverr.com, guru.com, or freelancing.com.
  • Ask colleagues for recommendations.
  • Blog about your need for a freelancer.
  • Post your request on social media (and ask people to share it).
  • Run a Google search.
  • Post in a business group or forum.
  • Network at masterminds or offline business groups and ask for recommendations.
  • Place a want ad in a local newspaper (including university publications).
  • Place a want ad on a local site (including sites like CraigsList.org).

Note: once you find several potential candidates, then do your due diligence to find the one that best fits your needs and budget.

5 Ways to Make PLR Content Unique

If you plan on using PLR as the basis for your membership site content, then you need to tweak it to make it unique. Here are five ways to do it:

  • Rewrite the introductions and conclusions.
  • Tweak the content so it matches your unique writing voice/style.
  • Compile multiple pieces of PLR content to create something unique.
  • Insert your own unique tips, examples and stories.
  • Convert content into a different format (such as turning a report into a video).

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3 Places to Research Your Content

One of the keys to creating a good piece of content is to make sure you research it thoroughly before writing. However, you need to also be sure you’re researching credible, trustworthy sources. Check out these three ideas:

  • Other known experts in your niche. For example, if you were researching dog training, you might research Cesar “The Dog Whisperer” Millan’s site.
  • Other credible sources. For example, respected news organizations like the BBC and NPR tend to fact-check their articles and sources before posting.

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A Simple Outline for Training Lessons

If you’re sending out training lessons, the you can use this outline as the basis for all your content:

  1. Introduction. Remind readers of what they learned in the last lesson. Build anticipation for this upcoming lesson, using curiosity if possible to keep people reading. E.G., “In just moments you’ll discover my #1 tip for keeping readers hooked and engaged…”
  • Body of the content. Share your training materials.  You might organize the content in these ways:

Chronologically, for step-by-step information.

Categorically, where you arrange categories and list information within these categories.

Complexity, where you organize information from simple to complex.

  • Conclusion. Recap what your readers just learned and reiterate the benefits of taking action on this information.
  • Assignment. Here’s where you give readers an action step to take which will put them one step closer to their goals (and will help them implement what they just learned).

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Keep Reading: How To Produce Content For Your Membership Site: How To Gather FAQs To Answer

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