How to Gather FAQs to Answer
If your membership content includes the answers to frequently asked questions in your niche, then your first step is to gather the questions. Here are three ways to do it:
- Visit Quora.com to see what questions your audience is asking.
- Browse a niche-specific Facebook group or forum and gather commonly asked questions.
- Check your emails to see which questions pop up repeatedly.
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2 Questions to Ask When Creating a List of Tips
Readers across most niches love tips, which is why you’ll want to include individual tips as well as lists of tips alongside your content. Here’s how:
- Ask yourself: what pieces of information will make it easier and faster for readers to complete a process or achieve their goals?
- Ask yourself: what information can I share that no one else is sharing?
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7 Tools to Include In Your Membership Site
Whenever you have an opportunity to share a tool that makes a process faster, easier and better, do it. These tools may include:
- Cheat sheets.
- Worksheets.
- Checklists.
- Templates.
- Swipes.
- Planners/calendars.
- Spreadsheets.
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How to Repurpose Existing Content
One way to speed up content creation is to repurpose your existing content. For example:
- Turn a webinar script into a training module in your site.
- Compile a set of blog posts to create a bonus report.
- Use an email article as a post inside your membership’s private group.
- Turn a lead magnet into a video for your members.
- Pull an excerpt out a paid product to create a weekly lesson.
And so on. If you’ve got a piece of popular content, see if you can repurpose it for your site.
4 Tips for Writing Engaging Content
One of the keys to creating a high-quality membership site is to ensure you’re crafting engaging content. Check out these tips:
- Use a friendly, conversational tone. Just imagine writing to a friend.
- Inject variety into your content, such as by offering tips, examples, bulleted lists of ideas, mini-checklists, illustrations and similar items.
- Write to your audience’s level (which means you need to know what they know so your content isn’t too basic nor too advanced).
- Inject some light humor. But be sure you understand what your audience finds funny before you attempt this.
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Active Vs. Passive Voice: How to Tell the Difference
Active content keeps members engaged and reading, while passive content bores them and has them click away. The difference is that active content has a definite subject performing the action.
E.G., “You must take the dog outside first thing in the morning.”
Meanwhile, passive content doesn’t make clear who’s performing the action.
E.G., “The dog must be taken outside first thing in the morning.”
Hint: telltale phrasing like “must be” or “will be” will help you find and identify passive content.
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The #1 Way to Draw Readers Into Your Content
One of the best ways to engage readers on both an intellectual and emotional level is by telling a story. For example:
- Don’t just share a tip. Instead, tell the story of how you discovered this tip.
- Share your mistakes in the form of a story, which is more engaging.
- Motivate readers with inspirational stories.
Here’s the next set of ideas…
7 Ways to Open a Piece of Content
You only have a couple seconds to grab your reader’s attention, which is why your openers are so important. To that end, check out these seven gripping ways to open a lesson or other piece of content:
- Tell a story.
- Bust a commonly held myth.
- Share a controversial opinion.
- Say something unexpected (like confessing you were wrong about something).
- Share a scary statistic.
- Ask an intriguing question (e.g., “have you ever______”).
- Pose a trivia question.
Keep Reading: How To Produce Content For Your Membership Site: Different Ways To Close a Piece Of Content
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