Take those three steps and you’ll know what sort of template to create.
Why Web Audits Make Good Bonuses
Here’s a nifty bonus to offer if you’re offering web design services or information: create a web audit. This is where you go through someone’s website (either manually or using a tool) and rate it on SEO factors, usability, web design, and similar factors. You can then offer your services or information to help them solve their website’s weak points.
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How to Brainstorm an App Bonus
Apps, plugins and other software tend to be effective bonuses. However, the trick is to pick a type of app that will be really useful for your customers.
To help you brainstorm good ideas, ask yourself the following questions:
- What kind of app would make my customer’s life easier?
- What kind of app would make it faster for people to complete a process?
- What kind of app would save my customer’s money?
- What kind of app are my competitors offering?
- What kind of app do my prospects say they want?
Here’s the next idea…
Two Types of Bonuses to Offer Alongside Services
Let’s suppose you have a service business, such as ghostwriting for clients. You can land more clients by offering bonuses. Here are two types of bonuses you can offer:
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- A product. For example, if you offer a ghostwriting service for bloggers, then you may offer a report on getting more traffic, a collection of blog themes, or even a WordPress plugin.
- Another service. For example, if you create sales letters for businesses, you might offer a set of three related autoresponder emails for free.
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