Design With Mobility In Mind
Plenty of your prospects are going to be reading your emails, sales letters and other communications on their phones or other devices. That’s why you want to make sure you use a responsive template or theme that adjusts to different devices. In other words, web pages such as your sales letter should look good on both a 24” desktop screen and a mobile device.
Keep these tips in mind:
- Be sure the design is truly responsive. This means columns, graphics and other design elements automatically adapt to look best on whatever device the prospect is using.
- Make links easy to tap. This means putting plenty of space between links and creating big buttons so that mobile users who are tapping these links can do so easily.
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Next…
Add Live Chat
If you have a customer service staff that’s at least available and on during normal business hours, then you may consider offering a live chat option on your website. This lets prospects get their pre-sale questions answered immediately, which in turn boosts conversions.
Watch for Abandoned Carts
If you traffic logs are showing that too many people are abandoning their shopping carts or order forms, then it’s time to figure out what the problem is. Ask yourself these questions:
- Is the price clearly stated on the sales page? Sometimes people click through to the order form just to get a price if it’s not clearly marked on the sales page.
- Is the ordering process easy? If not, people will abandon their orders.
- Does the order form look trustworthy? Again, people will click away if they don’t trust their credit card on your order form.
And here’s something related…
Check Your Logs
Sometimes you can detect usability problems (which lead to conversion problems) by looking at your traffic logs. An abandoned order form or shopping cart is one issue. Check out these other issues:
- Are visitors using the search function often? If so, your site may be hard to navigate.
- Are visitors leaving the site immediately? If so, your site may not be user-friendly and/or not engaging enough to keep visitors glued to the page.
- How do visitors navigate through the site? If your visitors’ search patterns don’t make much sense to you, it’s possible that your site isn’t user friendly.
If you have usability problems, then it’s a good idea to do usability testing to uncover and fix them.
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Use White Space
If people see a big wall of text when they open your emails, visit your site or read an article, they’re going to back out of it pretty fast. That’s right, if it looks difficult to read, then people simply won’t bother. And that means your conversions will plummet.
The solution is to create plenty of white space by using short paragraphs, bulleted lists, and similar. This guide is a good example of how to create something that’s easy to read with plenty of white space.
Make Use of Graphics
Another way to create extra white space is by inserting relevant graphics into your text. The big benefit of this strategy is that you can use enticing, benefit-driven or even curiosity-arousing captions under the graphics as a way to draw skimmers back into the text.
E.G., Perhaps you have a graphic of some unnamed herb with a caption that says, “Do you know which herb can boost your metabolism by 33% and help you shed fat faster than ever?”
Keep Reading: Ideas Of Who Your Target Market Is
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