Keep your story short and engaging, as most of the time your goal is to build credibility and/or relationships. Here are the types of things you may include in your story:
- Relevant educational background.
- Certifications you’ve received.
- Niche awards or accolades you’ve received.
- Your job and career history (where relevant).
- Hobbies related to your niche.
- Success you’ve created for yourself.
- The success you’ve created for others.
- Proof that your strategies work.
- Problems you’ve had along the way and how you overcame those problems.
- Famous people or niche authorities who’ve endorsed you and your methods/products.
- Quick “behind the scenes” peeks at your life.
- Whether you pioneered any particular strategies in your niche.
- Overall, how your background and experiences make you uniquely qualified to help your prospects and customers get results.
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