Create Reader-Oriented Copy
One of the keys to creating high-converting content is to make sure your content is about your READERS, not you. Even if you tell a story about yourself, be sure you quickly pivot to how the story is relevant to your readers.
Need a quick and dirty way to tell if you’ve created reader-oriented copy? Check how many times you use words like “you” and “your” versus how many times you use words such as “me,” “mine” and “I.” Rewrite copy when possible to use more “you” sentences.
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Showcase Your USP
No matter what you’re selling, your readers are going to wonder why they should buy from you versus your competitor. Your USP (unique selling proposition) is the succinct answer to that question. It’s the benefit or other factor that makes your product or business different and better than your competitors’ offer.
For example, FedEx’s USP is based on reliable and fast shipping (“when it absolutely, positively has to be there overnight). This simple statement was the “reason why” prospects should choose them over their slower and/or less-reliable competition.
The #1 Copywriting Mistake
Many times, marketers make the mistake of focusing on the features of their offer rather than the benefits. A feature is a “part” of a product, while the benefit is what a particular feature does for the user. Prospects are usually most interested in the benefits of an offer.
For example, a feature of a weight-loss product is that it includes meal plans and recipes. The benefit is that customers can quickly and easily create delicious meals – no extensive planning required.
Personalize When Possible
If possible, such as in emails, personalize your correspondence with your prospects. That’s because one of the biggest “power words” that’s known to get attention is the prospect’s name. If you can address a person by name in an email or elsewhere, you’re going to buy yourself a second or two of their attention.
TIP: Don’t overuse someone’s name, as that can backfire on you by making the prospect feel uncomfortable. Use it once in an email, perhaps twice… not more.
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Check Your Email Stats
If you’re using a third-party autoresponder to send emails, then most of the bigger companies let you check to see who opened your last email and/or clicked on the link inside. You can then segment your list according to behavior and send appropriate follow ups to boost conversions.
For example, if someone opened an email but didn’t click your link, you can send a follow up email to incentivize those who act now (such as offering a discount coupon that’s only good for a limited time).
43. Get People Agreeing With You
Your copy will create a better response if you can get people nodding along and agreeing with you.
For example, in the beginning you may ask questions that elicit this positive response. E.G., “Do you ever dread your morning commute because your sciatica is acting up?”
Use These 3 Sales Triggers
If you want to boost your conversion rates, try using these three sales triggers:
- Reciprocity. Here’s where you give something valuable to your prospect, in return they feel like they “owe” you. This often results in a sale.
For example, you can offer your prospects a really valuable lead magnet for free, and then sell a low-cost tripwire on the backend.
- Consistency. People like to be consistent, which is why this makes for a great sales trigger. The idea here is to get your prospect to agree to some small favor (which is a way to “get your foot in the door”), and then they’ll be more likely to do a larger favor for you.
For example, you might initially ask your prospects to purchase your low-cost tripwire offer. Then you can pitch your core offer on the backend.
- Fear. People tend to act when they feel fear, especially fear of missing out. E.G., “This special introductory sale price ends tonight, so order now to avoid missing out!”
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Use Bonuses to Boost Conversions
Your prospect is right on the edge of making a buying decision. You can help push them towards the order button by offering bonuses to sweeten the offer.
Keep these tips in mind:
- Offer valuable, in-demand bonuses. Your goal is to increase the overall value for your offer, so be sure you’re offering something that your prospects truly want and value.
- Obtain bonuses that are related to the main offer. They should enhance the use or enjoyment of the main offer. For example, a set of sales letter swipes makes a great bonus alongside a copywriting course.
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8 Types of Sales That Boost Conversions
Offering a limited-time sale is a great way to create scarcity, which in turn boosts conversions. Check out these sales ideas:
- Flash sale.
- Buy one, get one offer.
- Buy one, get one at a discount sale.
- Holiday sale.
- Event sale (such as a Grand Opening sale).
- Introductory / launch sale.
- Mystery sale (where people spin a virtual wheel or something similar to determine their percent-off discount).
- Dime sale / fire sale (where the price goes up every time someone makes a purchase OR it goes up every day for a week).
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